SG
Frontera Dance Project
Capturing Movement and Expression
Introduction
The project aimed to reimagine Frontera Dance Project's digital presence and enhance user experience, streamline navigation, and create an engaging interface. This meant easy access to information that empowered users to explore upcoming shows and contact details through a visually captivating platform.
The Client
Overseen by Erica Garza and Vanessa Alvarado, Frontera Dance Project is a dynamic dance company that blends traditional and contemporary movement to create multifaceted expressions of dance.
Project Goals
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Redesign their website to enhance user experience.
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Streamline Navigation.
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Create an aesthetically engaging interface.
Challenges
Limited Resources
FDP used Wordpress to build their website so I was limited on what i was able to create from my design since I was unfamiliar with it.
Deadlines
There was limited time when working with Frontera Dance Project which made it difficult to implement the design fully before the deadline
Wordpress
I was unfamiliar with how Wordpress worked so starting from scratch took up time to learn how to use it.
Design Process
This project focused on creating an engaging and user-friendly website for Frontera Dance Project. Through research and analysis, the design was tailored to cater to the needs of both dancers and show attendees. Using captivating images and paying close attention to how users navigate the site were crucial for creating emotional connections and ensuring a smooth experience for users.
Research
A thorough analysis was conducted of dance studio websites to identify effective design trends, revealing the importance of captivating dancer imagery for attracting visitors and providing essential information for dancers and show enthusiasts.
Ideation
The primary goal of the ideation phase was to spark creativity and innovation. I collected insights gained from my research to generate several sketches exploring the possibilities for the website's visual structure and content presentation.
Design
Research findings, design recommendations, and client feedback were translated into creative and user-centric designs. These designs were rooted in a deep understanding of Frontera Dance Project's unique needs and the preferences of their target audience.
User Testing
Research findings, design recommendations, and client feedback were translated into creative and user-centric designs. These designs were rooted in a deep understanding of Frontera Dance Project's unique needs and the preferences of their target audience.
